Alfa Romeo will be sporting a new livery at this weekend’s Dutch GP, confirmed the Swiss-based team in a recent press release. Official images will appear on F1 news headlines when the C43 hits the track this weekend.
The Hinwil-based outfit has experimented with different liveries in the past, albeit during show runs or filming days before the start of pre-season.
Williams and McLaren are among the teams to run different liveries in F1 weekends this season, moves which are often received positively by fans.
Brands also benefit from these collaborations, especially if – in the example of McLaren’s Gulf livery – the designs are received well. This will be a chance for Alfa Romeo to generate some positive F1 news coverage.
Alfa Romeo outlined the details of their collaboration in a press release:
“While the BOOGIE masterpiece, hand painted and unique, is not going to be competing in the Dutch Grand Prix.
“The C43s of Valtteri and Zhou Guanyu will sport a tribute livery to the Art Car, emblazoned with BOOGIE’s distinctive art.
“Which will also be reflected in the team’s garage panelling and garage name boards, as well in both drivers’ suits.
Alessandro Alunni Bravi, the team’s representative, also made comments:
“The Alfa Romeo F1 Team x BOOGIE Art Car project has been an incredible journey, which deserves a proper celebration.
“This project has brought Alfa Romeo F1 Team Stake closer to the fans in each phase of its development.
“It has been an exciting, ground-breaking journey the team has been proud to undertake alongside trusted partners and an inspiring artist.”
As the battle for seventh place intensifies, there will be other important developments for the C43 this weekend.
Upgrades will be necessary to climb the field and compete for points on even a semi-regular basis, especially given the resurgence of McLaren in recent events.
There is also the issue of Alfa Romeo’s 2024 lineup to resolve, with Zhou Guanyu still without a contract for next season – although the consensus is that he will receive an extension.
Author: Jaden Diaz-Ndisang